Shopify is the leading ecommerce platform, and with good reason.
Shopify makes it easy for frontend developers to jump in and customize themes, or even build custom themes from scratch. The liquid templating language is very powerful and easy to learn.
It is also possible for experienced developers to use Shopify’s API to build completely custom headless applications, be it a React app, iOS app, or Android app.
Shopify also makes it easy for people with less technical backgrounds to add, remove, update and arrange content. Shopify’s CMS is easy to learn and easy to use.